Among the facts, those the Standard Chartered Bank takes pride of, is it’s growth with Bangladesh. Standard Chartered Bank opened its first branch in Chittagong in 1947 which, at that time was the eastern region of the newly created Pakistan. The bank opened its first branch in Dhaka in 1966 and shifted it’s headquarter from Chittagong to Dhaka after the birth of the Republic of Bangladesh in 1971.
Standard Chartered Bank has the largest customer base in Bangladesh. Recently Standard Chartered Bank has undertakes American Express, which has increased their upper level customer base. This certainly reflects the unique products and services and their cordial way of serving these. 29th April they have signed an agreement about ATM sharing with Duch Bangla Bank. This also show their intention to serve the customers.For me, when I have to choose an organization for my internship program, I have visualized Standard Chartered Bank as a bank with global orientation as well as local knowledge. Among the organizations, where I had a chance to conduct my internship, I picked Standard Chartered Bank to know about their multi national corporate culture and their customized way of serving local customers.
If marketing is about knowing the need of people and serving them accordingly, then Standard Chartered Bank definitely knows the people of this continent. In some cases they arouse the latent need of the people. They are the pioneer of introducing services like freedom account, graduate loan, credit card etc. Today Standard Chartered Bank has 1.5 lac credit card holders.
In Bangladesh, Standard Chartered Bank was the first Bank to commence the VISA and MasterCard in 1988. The bank recognized the prospect of introducing a local currency credit card in the country. Consequently, Standard Chartered Bank launched the first Taka credit card in January 1997. As part of the growth strategy, Standard Chartered Bank took a conservative approach to create market awareness and build brand loyalty gradually. At presents, Standard Chartered Bank with above 51% Market share has a very strong leadership position in the credit card market. It leaves the bank with the tremendous opportunity of capitalizing this untapped emerging market.
The branch I have been placed, Banani branch, is highly rated for its loan section, and credit card is an unsecured loan. As credit card is the most popular product of Standard Chartered Bank, I tried to have a brief view of this section.
Among the facts, those the Standard Chartered Bank takes pride of, is it’s growth with Bangladesh. Standard Chartered Bank opened its first branch in Chittagong in 1947 which, at that time was the eastern region of the newly created Pakistan. The bank opened its first branch in Dhaka in 1966 and shifted it’s headquarter from Chittagong to Dhaka after the birth of the Republic of Bangladesh in 1971.
Standard Chartered Bank has the largest customer base in Bangladesh. Recently Standard Chartered Bank has undertakes American Express, which has increased their upper level customer base. This certainly reflects the unique products and services and their cordial way of serving these. 29th April they have signed an agreement about ATM sharing with Duch Bangla Bank. This also show their intention to serve the customers.
For me, when I have to choose an organization for my internship program, I have visualized Standard Chartered Bank as a bank with global orientation as well as local knowledge. Among the organizations, where I had a chance to conduct my internship, I picked Standard Chartered Bank to know about their multi national corporate culture and their customized way of serving local customers.
If marketing is about knowing the need of people and serving them accordingly, then Standard Chartered Bank definitely knows the people of this continent. In some cases they arouse the latent need of the people. They are the pioneer of introducing services like freedom account, graduate loan, credit card etc. Today Standard Chartered Bank has 1.5 lac credit card holders.
In Bangladesh, Standard Chartered Bank was the first Bank to commence the VISA and MasterCard in 1988. The bank recognized the prospect of introducing a local currency credit card in the country. Consequently, Standard Chartered Bank launched the first Taka credit card in January 1997. As part of the growth strategy, Standard Chartered Bank took a conservative approach to create market awareness and build brand loyalty gradually. At presents, Standard Chartered Bank with above 51% Market share has a very strong leadership position in the credit card market. It leaves the bank with the tremendous opportunity of capitalizing this untapped emerging market.
The branch I have been placed, Banani branch, is highly rated for its loan section, and credit card is an unsecured loan. As credit card is the most popular product of Standard Chartered Bank, I tried to have a brief view of this section.
1.2 Objectives
The general objective of preparing this report is to fulfill the requirement of Internship Program as well as completion the BBA Program through gaining the practical job experience and view the application of theoretical knowledge in the real life. The report focuses on two parts. They are:
Primary Objective
The broad project objective is to identify the features of SCB’s major business activities, especially credit cards.
Secondary Objective
In order to reach the broad objective, some specific objectives are identified.
· To know about the history of SCB.
· To provide an overview of the existing product and services offered by Standard Chartered Bank’s credit card division.
· To know about the requirement, procedure to have a credit card, repayment system and customer attitude towards it.
1.3 Methodology
Data sources -
Data regarding the completion of this report is collected from both primary and secondary sources. Almost all data source are secondary. Secondary data related to the bank is collected from different brochures of the bank, newspapers, annual report of the bank and consultation to related books. An interview can be taken among the employees of credit card division who deal with the customers on a regular basis. Different issues related to the service processing and internal record management can be collected through direct observation. As a summery it can be said -
Primary sources:
- Informal discussions with the SCB personnel – Adel Islam, Jenifar Afroz and Mariam Jamila are the key persons who helped to complete this report. But besides this, information gathered through informal discussions with other product support officers are also included in this report.
- Observation of banking activities – I was mainly placed in the branch risk office, but I also gathered experience from account section and cash section. Before being placed in branch risk office, interns are mainly required to serve the customers. This gave me an opportunity to have an insight of customer’s requirements and the procedures to treat them.
- Website of Standard Chartered Bank
- Different brochures and newsletters of SCB.
- Daily news paper containing news about SCB.
Data Collection:
Data can be collected through oral interviews of the SCB officials. Customer calling can be another way to know about the customers. Above all websites of SCB was the most helpful. The key ward for GOOLE search was Standard Chartered Bank . this opened the international corporate website. For exclusive information regarding Bangladesh, Standard Chartered Bank + Bangladesh was punched. The specification of brochures and newspapers are given in the bibliography.
Analysis of Data: Analytical part will be fully descriptive as revealing bank’s internal data is fully prohibited.
DOWNLOAD FULL