Internship Report on The Effectiveness of redesign Distribution Network and customer care department of Citycell

The Internship Program is essential for the overall BBA program at the department of marketing, Faculty of Business Studies, and University of Dhaka. This report is a partial requirement of the Internship Program. Assigned by the institutional supervisor, this report is prepared for the internship committee, based on the project assigned by Channel Sales Department, Sales and Marketing Division and customer care division of Pacific Bangladesh Telecom Limited (PBTL).

Internship Report on a Telecommunication Ltd- Focus on Citycell

During the early 1990s, the telecom sector in Bangladesh was severely underdeveloped when the market was monopolized by the state-owned operator, BTTB (Bangladesh Telegraph and Telephone Board). BTTB provided only fixed-line telephony services, which was heavily skewed in the urban areas, as opposed to being available to the large percentile of the rural population. This unequal distribution of services was the basis of opportunity for the mobile operators. The granting of a paging service license to Bangladesh Telecom Authority in 1989 paved the way for mobile service in Bangladesh. Pacific Bangladesh Telecom Limited (PBTL) with CDMA technology was first granted the operating license as mobile phone operator in 1993, and was joined later by three other GSM mobile operators,