Internship Report Market Study on Customer Satisfaction Level of Berger Paints Bangladesh Limited

The Company was incorporated on 6 June 1973 as a Private co. limited by shares registered under the Companies act. Subsequently the co. converted to Public co. limited by shares vide extra Ordinary General Meeting held on 21 June 2005 and is listed both in Dhaka and Chittagong Stock Exchanges of Bangladesh. My internship at Berger paints Bangladesh Limited started on September 25th, 2012 and it ended on December, 2012. During these 3 months I was assigned at Mohakali sales office. My sole responsibility was to explore the market share and to know the innate thought of customer to retain or attract the new customers. This practical orientation is necessary for the development and preparation of a person in the job world. The things that I have learned at BPBL:

Ø Meaning of responsibility.

Ø Necessity of commitment.

Ø Punctuality and regularity is very important.

Ø Ability to interact with different corporate people.

1.1 Origin of the Study:

This report has been prepared as a part of the internship program which is an integral part of the MBA program under the Dept. of Marketing in the Faculty of Business Studies, University of Dhaka. The organization attachment was started on September 25th, 2012 and ended on December 20th 2012. This report on “A market research on exploring Berger Paints Bangladesh ltd. in the paint industry of Bangladesh at Jatrabari and Narayangonj area” was assigned by academic supervisor Dr. Md. Abul Kalam Azad, Associate Professor of Dept of Marketing, Faculty of Business Studies, and University of Dhaka.

1.2 Purpose of the Study:
The purpose of the study is to make an analysis of market condition and share of Berger Paints in terms of the Paints Industry. This study attempted to understand the market conditions of Berger paints and relationship with customers, painters and dealers. The purpose is also to understand the corporate environment of Berger paints Bangladesh ltd. and how they handle customers, painters and dealers. It is also the purpose of the researcher to help the management by providing information and idea to take appropriate decisions about the customer, painter and dealer in future.

1.3 Scope of the Study:
The scope of this study was strictly confined to the annual report & personal contact with the employees of Berger Paints Bangladesh ltd. To collect the information I worked in the Dhaka sales office of BPBL and field visit at Narayangonj. All other data related to the company was collected from web sites of BPBL & other related co.