The chapter “Closing Observation” includes various observations regarding the strategic brand management. The challenges and complexities of the modern market place make efficient and effective marketing an imperative. So, in this situation it is recommended to do the following:
· Consistent actions and applications of these guidelines across all aspects of the marketing program
· Guidelines should be viewed only as a point of departure in the difficult process of creating a world-class brand
· Each branding situation and application is unique and requires careful scrutiny and analysis
· How best to apply the framework in the branding of a product or service.
· Effective marketing programs and brand elements must be taken.
· Consistent actions and applications of these guidelines across all aspects of the marketing program
· Guidelines should be viewed only as a point of departure in the difficult process of creating a world-class brand
· Each branding situation and application is unique and requires careful scrutiny and analysis
· How best to apply the framework in the branding of a product or service.
· Effective marketing programs and brand elements must be taken.