A case study of The Farmers Bank Limited (Motijheel Branch)
The Farmers Bank Limited (FBL) is one of the newest banks in the private sector. It has commenced its commercial operations from mid-2013.However the competition in the banking industry has intensified more than ever before .Global financial crisis, stock market crash, recessions and other factors affected the banking industry. So banks should position themselves at a unique place in the minds of the customers by offering attractive offers such as higher interest rates or by offering superior service and also to use the marketing communication tools effectively so that the customer can memorize something about the product and come to the bank to perceive their desired product, because without creating the brand awareness by using the tools the customer cannot get the information regarding the products performance and obviously we have to provide good customer services include financial advice, flexible rates or dates of payment, portfolio management etc.