Dhaka city, born during the Moghul Empire and grow with the British rule, is expanding rapidly. From the beginning of the 20th century its growth and latter development is marked with sheer lack of proper and far-reaching planning. The impact is now being felt at the end of the century. Dhaka city is undergoing terrific growth phase throughout the last two decades. While there are so many real estate developer in the market, there are also very few of them who have maintained the quality, safety and customer preference. It is customary in the country that the first day quality and impression is lot after a while when people start getting a bit of familiarity. This happens due mainly to lack of professionalism. Sometime the customers here are in a fix to choose a particular brand out of many.
A good number of real estate companies are working under one umbrella association named “Real Estate and Housing Association of Bangladesh” (REHAB). Almost 150 companies are at present affiliated with this association, while more than 400 companies are working independently.
As a student of University of Development Alternative (UODA) internship is a partial requirement for BBA. This report has been done after three-month internship with the host organization (Biswas Builders Limited). I was assigned to the Biswas Builders Limited and asked by my supervisor & honorable teacher Md. Shamim, Lecturer of University of Development Alternative (UODA) conduct me to prepare a report on "Marketing Mix (4 P’s – product, price, place, promotion) of Biswas Builders Limited"
This report is prepared as a requirement of “Internship program” course. My supervising teacher Md. Shamim authorized me to prepare it. This report was duly submitted before 28/08/2010
Objective of the study:
The objective of my study are focus from broader aspect as well as specific object that are given below:
Broad objective:
The objective of the study is to gather practical knowledge regarding Real Estate business as well as analysis of marketing mix of the Biswas Builders Limited.
Specific Objectives:
* To know the product class of the BBL.
* To Find out the product mix and line of BBL.
* To know the pricing strategy of BBL.
* To know the price setting system of BBL.
* To know the advertisement media of BBL.
* Identifying the distribution channel of BBL.
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