Internship Report on Biswas Builders Limited

Dhaka city, born during the Moghul Empire and grow with the British rule, is expanding rapidly. From the beginning of the 20th century its growth and latter development is marked with sheer lack of proper and far-reaching planning. The impact is now being felt at the end of the century. Dhaka city is undergoing terrific growth phase throughout the last two decades. While there are so many real estate developer in the market, there are also very few of them who have maintained the quality, safety and customer preference. It is customary in the country that the first day quality and impression is lot after a while when people start getting a bit of familiarity. This happens due mainly to lack of professionalism. Sometime the customers here are in a fix to choose a particular brand out of many.

Internship Report on Implication of Marketing Mix- Case Study on Biswas Builders Limited

Urbanization is an outcome of both population growth and rural-urban migration. As urbanization increases, more and more people are becoming city dwellers. Bangladesh is not an exception of this picture. The ever-increasing urban population is inducing demand for a shelter. The right of shelter is a fundamental right, which is ensured by both UN declaration and the constitution of Bangladesh. But it is very difficult on the part of the government of Bangladesh alone to ensure housing for all. Here comes the need of private sector real estate development.