Project on Analysis of Business Prospective of BEN and JERRY's In Bangladesh

Ben & Jerry’s continue to be recognized as an earliest franchising company around the world. Approximately 50% of Ben & Jerry’s worldwide businesses are owned & operated by independent businessperson. Ben & Jerry’s outstanding brand recognition, experienced management, high quality food, site development expertise, advanced operational systems & unique global infrastructure positioned them to capitalize on global opportunities. Ben & Jerry’s is currently seeking highly qualified individuals to join its family as new franchisee in both North America and in the International market.
The quality of their tasty ice cream with unique value and services has created a high demand. Furthermore, there is a golden opportunity for Ben & Jerry’s to expand their global ice cream parlor in Bangladesh also. Ben & Jerry’s will get the maximum competitive advantage in Bangladesh for their exclusive brand image & superior food & mouthwatering ice creams. Ben & Jerry’s is always famous for their customer- oriented attitude. Almost 70% people are already aware of Ben and Jerry’s & around 70% of the targeted audience wants Ben & Jerry’s to be in Bangladesh. It’ll be beneficial for our country’s people, where they can get some world famous quality ice cream from Ben & Jerry’s. I try to analyze this business prospective of Ben & Jerry’s in Bangladesh.

Gourmet Ice Cream has inclined its way into our lives and now we can’t imagine not having the luxury of spoiling ourselves with a creamy concoction once in a while. Kulfi was the first form of ice cream we were familiar with and then came the companies Polar and Igloo to tantalize our taste buds. But Movenpick, Gelato these foreign ice cream companies have wined our hearts by introducing them in Bangladesh. And we Bangladeshis do not have many qualms about parting with money when it comes to delicious food. This statement implies that there is a potential market for foreign ice creams in Bangladesh. Keeping this in mind we have planned to bring Ben & Jerry’s an American popular ice cream company by being a part of them as a franchisee.
It all began in junior high gym class in Merrick, Long Island. Two boys, running around the athletic field, had found a common bond. Ben Cohen & Jerry Greenfield hated running, but they loved food. In 1978 they decided to go into business together. With diplomas from a $5 correspondence course & their life savings ($8,000), they converted an old abandoned gas station in Burlington, Vermont, into the original Ben & Jerry’s & stated making Vermont’s finest ice cream. They used only fresh Vermont cream & milk, & the best & biggest chunks of nuts, fruits, candies & cookies. It wasn’t long before the lines for ice cream stretched out the door, & that was only the beginning. Ben & Jerry wanted to run a business that would share its rewards with its employees & with the community.


Product Mission
To make, distribute & sell the finest quality all natural ice cream & euphoric concoctions with a continued commitment to incorporating wholesome, natural ingredients and promoting business practices that respect the Earth and the Environment.


Economic Mission
To operate the Company on a sustainable financial basis of profitable growth, increasing value for the stakeholders & expanding opportunities for development and career growth for the employees.

Social Mission
To operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally & internationally.

Franchising Ben & Jerry’s in Bangladesh
The enhanced disclosure of Ben and Jerry’s was the prime cause of its expansion in all over the world. The feature of their quality ice cream with extremely unique value and services creating a high demand for expanding in the global business arena. Their attributes surely define the continual support on creating a world market. As it is already known by us the globalization of market refers to the merging of historically distinct & separate national market in one enormous global market place. As for the Ben & Jerry’s interference in the world business this concept only comes on the discussion. By providing sumptuous mouthwatering ice cream they have proven their demand in the global arena.
From the United states to Europe and all around the globe, this international franchising company Ben & Jerry has already built up thousands of parlors.
With gigantic demand in the European markets and immense possibilities in favor of Bangladesh can create a great thrust with Ben & Jerry’s.

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