Marketing Strategy Of Newspapers In Bangladesh- A Special Case Study On The Daily Prothom Alo

The main focus of my report is to understand and describe the various tools of marketing used in newspaper industry as well as the newspaper industry. To do so I have selected Prothom Alo, as it is the number one daily (in terms of circulation) of our country. My report will also cover the marketing problems of Prothom Alo. In our country prothom alo has created a new buzz in media industry in terms of marketing strategy. Their unique way of doing business made the whole media industry to think in a new way. My initiative will be to trace down the strategies and learn from those for my future life.


The primary objective of the study is to identify and describe the use of various elements of marketing mix in the newspaper industry of Bangladesh through focusing the marketing practices of the highest circulated newspaper, Prothom Alo. This report has been carried out with the following specific objectives:

Village report on prevailing health service condition at micro level in Bangladesh

Bangladesh has passed 41 years after independence and soon she will be celebrating the golden jubilee of her liberty. Starting from the ruins of liberation war, this country is always struggling to progress, still the countrymen are not enjoying the desired level service in all the sectors, although, Bangladesh has achieved some remarkable feats in some sectors. Among all the services provided for the citizens, the significance of health service cannot be over emphasized. This study is focused on the perception of health service from a micro level perspective focusing on Kaptai upazilla of Rangamati district.

Term Paper on Recent Trends of Crime in Bangladesh

Terrorism and Abduction among others. According to the police report 2013 about 20 crime occurred in every minutes where 2011 was more than 25. District wise the highest crime rate (436.09 per lakh) was in Jhalakati followed by Borguna (338.60 per lakh), Brahmanbaria (321.42), Barisal (318.68 per lakh), and Dhaka (316.54), which ranked second, third, fourth and fifth respectively. The maximum number of incidents (56,945 or 34.44%), crimes were committed for monetary gain where maximum offenders are male. Bangladesh is also used as a transit route for narcotics produced in neighboring countries. Bangladesh is now the main transit point for the movement and trafficking of heroin from Southeast Asia into the European market. 

 

Term Paper on problem and prospects of women policing in Bangladesh

Over the past few decades, policing and police officers have changed. Besides male women have worked within our law enforcement system for over one hundred and seventy years. This paper examines the problem and prospects of women in policing and the challenges they have faced. History of women in policing will be presented from the first instances of women being hired as law enforcement to their current status. Research information indicates that, despite high levels of sexual harassment and discrimination, women police officers perform as well as their male peers although their numbers are small within their departments. As a police officer and a student of MPS under the University of Rajshahi, my term paper topic ‘The problem and prospects of women policing in Bangladesh’ is interesting to me. I have conducted my study through review of literature on police-media relation in Bangladesh and a questionnaire survey on police personnel and media people in Narayangong region specially. The questionnaire has been formed with different aspects of problem and prospects of women policing through which I have collected opinion of them. Based on the literature review outcome and the group opinion outcomes of woman policing I have tried to identify the points of problem and prospects of women policing and then to find out the possible remedial measures of it. Statistics of the research outcome are shown in both charts and tables. Police is one of the major and important components of criminal justice system and women Police is important entity in any countries police service. Though it is a challenging profession but instead of some obstacles they are doing well in Bangladesh and all over the world. They can play positive role in the reduction of crime in the society. Bangladesh is a developing country whose society consists of the combination of both open and closed society. The women policing has important effect in developing or restructuring the society of Bangladesh.

Term Paper on the Relationship between Police and Media in Bangladesh

Police and Media Relations has been a concern for both the police and media for decades. For law enforcement, the policy has always been to give as little information as possible. The media is believed to be the enemy who is always looking to destroy the credibility of officers. The media feels that law enforcement is always hiding information. Media feel that they are the ears of the public and it is their duty to “tell it like it is”. But good relationship between these two entities can play positive role in the society. Bangladesh is a developing country whose society consists of the combination of both open and closed society. The relationship between police and media has important effect in developing or restructuring the society of Bangladesh. As a police officer and a student of MPS under the University of Rajshahi, my term paper topic ‘Study on the Relationship between Police and Media in Bangladesh’ is interesting to me. I have conducted my study through review of literature on police-media relation in Bangladesh and a questionnaire survey on police personnel and media people in Noakhali region specially. The questionnaire has been formed with different aspects of interaction between police and media through which I have collected opinion of them. Based on the literature review outcome and the group opinion outcomes of police and media personnel I have tried to identify the points of non-cooperation between police and media and then to find out the possible remedial measures of it. Statistics of the research outcome are shown in both charts and tables.

Different Issue in E-banking and Status of E-banking in Bangladesh

In Bangladesh, Banking industry is mature to a great extent than earlier period. It has developed superb image in their various activities including electronic banking. Now modern banking services have launched by some multinationals and new local private commercial banks. Electronic banking is one of the most demanded and latest technologies in banking sector. This paper tried to unearth the present status of electronic banking in banking sector in Bangladesh.

Thesis on Development- A Case Study of an NGO in Bangladesh

The conspectus of the entire research would be that the micro credit program of BRAC did not have much positive impact on the quantity and quality of meals of the poor, spending of money on Eid, puja and other festive occasions, ownership of utensils and livestock and ownership of land by the V.O members. On the other hand, according to the V.O members who I interviewed averred that micro credit program had contributed significantly in the condition of dwellings, increasing savings but without easy access to it, creating employment opportunities for women (although most of the V.O members were inclined to give the money to their husbands), reducing domestic violence and in ensuring locomotive autonomy of women, which I called ‘deluge effect’. Despite such marked improvement in these spheres, there was a high drop out rate from the micro credit program of BRAC, because of the mercenary actions of the BRAC staffs. The micro credit program of BRAC also changed considerably the interaction process of the poor and the elite, the voting behaviour of the poor V.O members, decision making pattern of women in economic sphere and regarding marriage and education of their children. But the organizational aspect of the V.O members remained completely unaffected by the micro credit program, for BRAC imparted the V.O members the distorted version of the conscientization approach of Paulo Freire (1968), to make them aware of social injustices without upsetting the existing status quo. They did so to inculcate false consciousness in their minds, so that horizontal solidarity (after Foucault’s, 1977 ‘horizontal conjunction’) of these social actors doesn’t reach the boiling point of power that may endanger the existence of the privileged section of the society. Moreover, the worldviews of the poor V.O members resembled more the ‘emancipation model’ than the ‘survival model’ which might be attributed to the micro credit program of BRAC, but that did not imply that they were not fatalistic anymore.

Performance in Pooling of funds, making of portfolios and Dividend policy of Investment Corporation of Bangladesh (ICB)

Investment Corporation of Bangladesh (ICB) being a statutory corporation is mainly an investment bank. As an investment bank is a financial institution, which mobilizes fund from the surplus economic units and develops funds to the deficit economic units.

The main objective of ICB is to encourage and broaden the bases of investment, to develop the capital market and to accelerate the mobilization of fund.

The study has mainly concerned with the performance of ICB in three broad functional areas like: pooling of funds, making of portfolios and formulating and implementing a sound dividend policy. In doing the study, in depth analysis has been conducted on these three main issues. First of all, the company analysis and the profiles have been done to have an idea about the company. In this regard, The objectives of the company, basic functions, business policies, manpower’s and different business areas of ICB has been explained. Meanwhile, the company’s management and administration part has also been included in the begging part of the report where company’s institutional and regulatory framework has been explained along with the human resources.

Problems and Prospects of MIS in Bangladesh- A perspective study on SME

Today it is widely recognized that information systems knowledge is essential for managers as most organizations need information systems to survive and prosper. An information system has many applications, MIS is one of them. Management information systems (MIS) is a specific category of information system that provides the required information to the management on a regular basis. It can be defined as collecting and processing of raw data into useful information and its dissemination to the user in the required format. In fact a full MIS includes all the systems that are designed to furnish management with information to assist in making decisions and to manage organizations efficiently and effectively.

Research Paper On Rape in Bangladesh-Perception of Students of Dhaka University

Violence against women is a common social phenomenon all over the world. It is not a problem for women only, but also a great obstacle in the path of world peace, progress and development. It is one of main hindrance in the process of establishing social equality and justice. It is thought that “women’s rights around the world are an important indicator to understand global well-being.”1 Violence against women refers to any private or public act that is likely to humiliate their physical, cultural, religious and traditional values, which perpetuate patriarchal attitudes at different levels of society and restrict human empowerment. In their underpowered state, women have minimal access to material resources and as such lack autonomy and decision-making authority. From philosophical view, “women were, historically, the first oppressed group.”2 In Bangladesh women are victimized by different kinds of violence. Most common acts of violence are torture, acid throwing, dowry, kidnapping. Among these types rape is one and the most important issue. As an ongoing social problem Rape is on dreadful increase in the recent time.

Rabies Elimination in Bangladesh

Rabies is a viral disease that causes acute inflammation of the brain in warm-blooded animals. The virus of the disease can be transmitted from one species to another, such as from dogs to humans, commonly by a bite from an infected animal. More than two thousand people die of rabies in Bangladesh every year (Wikipedia). Though the fatalities are preventable through right remedies, it is a rumor that “Once infected with rabies death is inevitable. But the fatal disease is totally preventable with the help of vaccines. According to FDA. Nearly 10,000 people take treatment of human rabies by taking anti-rabies vaccine in Bangladesh. (Briefing newsmen, senior product manager of Renata). In 80 percent cases of rabies, hydrophobia (fear of water) and aerophobia (fear of air) occur while in rest 20 per cent cases it is paralysis. Infected people die a hard death in cases of rabies. World Health Organization (WHO) spends more resources for rabies program in countries like Laos where annual cases hardly reach double figures while in Bangladesh the international organization hardly has any program.(The Bangladesh Observer, July 27, 2004).

Internship Report On Ain O Salish Kendra (Ask) And its Role On Promoting Human Rights In Bangladesh

The Internship report titled “Ain O Salish Kendra (ASK) and its role on promoting human rights in Bangladesh” has been prepared as a part of MSS program of University of Dhaka. In this internship report I give overall concepts about the role of Ain O Salish Kendra (ASK) and its role on promoting human rights in Bangladesh which has undoubtedly put fresh impetus to my understanding of the role of institutions in promoting human rights, child rights,rural development, poverty alleviation and women empowerment.

Assignment on Performance dynamics of an industrial enterprise in Bangladesh- a case study of Nestle, Bangladesh

Nestle began in Switzerland in the mid 1860s when founder Henri Nestle created one of the first baby formulas. The start of World War I made it difficult for Nestlé to buy raw ingredients and distribute products. Fresh milk was scarce in Europe, and factories had to sell milk for the public need instead of using it as an ingredient in foods. Nestlé purchased several factories in the U.S. to keep up with the increasing demand for condensed milk and dairy products via government contracts. In 1874, The Anglo-Swiss Condensed Milk Company, founded by Americans Charles and George Page, merged with Nestlé after a couple of decades as fierce competitors to form the Nestlé and Anglo-Swiss Milk Company.

Assignment on Economical Background of Bangladesh

Bangladesh, as a newly born independent nation state, is an outcome of a great geopolitical quack in South Asian region and an outcome of two-fold separation within a quarter century (from India in 1947 and from Pakistan in 1971). The birth of Bangladesh in 1971 is not only a historical event of this region, but an outburst of the long-term socio-political and economic struggle of Bengali nation. The event of 1971 through which Bengalis can come forward with a nation-state, which is in fact, an event in which Bengalis could reach in its utmost level of success of its thousand-year-long existence for an identity as nation-state in the global arena. In this paper will discuss about the causes of the great liberation war, 1971 with the theoretical, philosophical, political and economic causes of liberation war. There are so many economical actors and factors behind this liberation war. This paper would explore the economical disparities.

PROPOSAL ON THE INTEGRATION OF HIV AND AIDS INFORMATION AMONG THE YOUNG GENERATION- A CASE STUDY OF BANGLADESH SOCIETY

This study is about to explore the knowing level HIV AIDS and the role of education in raising awareness among the stakeholders specially among the young generation or the students of the secondary educational institution. Given the socio-economic, geographical location, lack of proper knowledge, the current HIV prevalence rate in Bangladesh is considered to be at risk. The factors which are responsible in this regard such as misconception of the routes of HIV transmission and prevention, attitudes towards HIV infected people, social structure made the situation more vulnerable. The study uses both qualitative and quantitative methods of data collection. Sample selection follows purposive sampling procedure for the survey. In the present study primarily Sadar Upzila under Jessore district has been identified as the study area. HIV and AIDS information will incorporate into the secondary and higher secondary education since 2007. A number of 250 respondents will take for social survey. For the qualitative part of the study 10 case studies will conduct. Results of the study indicate the importance of socio-demographic characteristics as well as integration of HIV and AIDS information into texts in determining the level of knowledge and the perceived susceptibility. However, misconceptions regarding HIV and AIDS and infected people among the respondents are still existed. The study also shows that in the line of expectations towards the training program that Teachers (Core Trainers and Subject Teachers) are not fully successful in diffusing AIDS knowledge to their respective students though the program raised a remarkable response in its initial stage. Frequent arrangements of the training program can be a trigger event to make it successful.

Assignment on Article 70 of the constitution of People ’s Republic Of Bangladesh

The Constitution of Bangladesh is the supreme law of Bangladesh. It proclaims Bangladesh as a secular democratic republic, declares the fundamental rights and freedoms of Bangladeshi citizens, spells out the fundamental principles of state policy, and establishes the structure and functions of the executive, legislative and judicial branches of the republic. Passed by the Constituent Assembly of Bangladesh on November 4, 1972, it came into effect from December 16, 1972, on the first anniversary of Bangladesh's victory over Pakistan in the Liberation War. The constitution proclaims nationalism, democracy, socialism and secularity as the national ideals of the Bangladeshi republic.

Preamble:
The Preamble includes secularism, nationalism, socialism and democracy. it shall be a fundamental aim of the State to realise through the democratic process, a socialist society free from exploitation, a society in which the rule of law, fundamental human rights and freedoms, equality and justice, political, economic and social, will be secured for all citizens;

A Research Monograph On Dualism and Application of Personal Laws- The Role of Supreme Court of Bangladesh

In Bangladesh the personal laws are not reformed along with the time. The law which has been old of thousand years how can it match with modern society? As of human being the women also entitle equal right, which the personal law did not realize. It is common knowledge among those reasonably acquainted with law that women are greatly deprived of their rights within the laws that govern crucial aspects of the man and woman relationship: marriage and divorce, custody of children and guardianship rights, alimony and maintenance for divorced women as well as property right. The women have been in total subjugation in male-dominated patriarchal societies. It has been a “natural law” to regard women as the inferior sex and for them to submit to male authority for the smooth functioning of society in its day to day progress.

Nutrient Profile of Some Local Leafy Vegetables Consumed By Ethnic Groups in Bangladesh

Good health needs a balanced diet. Therefore, it is important to identify the food sources of various nutrients that are required for the maintenance of good health and make it available to the mass population. Information about the composition of food is essential for dietary recommendation and supplementation of food. Reliable data on the nutrient composition of foods consumed by people are critical in many areas such as health assessments, formulation of appropriate institutional and therapeutic diets, nutritional education, training and research, plant breeding and food manufacturing. A food composition database (FCD) provides essential information on the nutritive value of foods. It provides values for energy and nutrients (e.g. protein, Fat, Carbohydrate, vitamins and minerals) and other important food components or bioactive compounds that are important for human nutrition. On the whole FCD provides the basis for planning food, nutrition and health related policy tools. The earliest known food composition table was produced in 1818 (Somogyi, 1974). The current knowledge of nutrition is still incomplete, and studies are still required, often at ever increasing level of sophistication, into the composition of foods and the role of these components and their interactions in health and diseases (Greenfield and Southgate, 2003a).

Assignment on Mohasthangarh, Bogra, Bangladesh

Introduction :

Mahasthangarh is one of the earliest urban archaeological site so far discovered in Bangladesh. The village Mahasthan in Shibganj thana of Bogra District contains the remains of an ancient city which was called Pundranagara or Paundravardhanapura in the territory of Pundravardhana. A limestone slab bearing six lines in Prakrit in Brahmi script, discovered in 1931, dates Mahasthangarh to at least the 3rd century BC. The fortified area was in use till the 18th century AD.

Together with the ancient and mediaeval ruins, the mazhar (holy tomb) of Shah Sultan Balkhi Mahisawar built at site of a Hindu temple is located at Mahasthangarh. He was a dervish (holy person devoted to Islam) of royal lineage who came to the Mahasthangarh area, with the objective of spreading Islam among non-Muslims. He converted the people of the area to Islam and settled there.

Effectiveness of Social Bonding Theory- In the Context of Bangladesh

Gradually delinquent rate is seriously increasing and if its increase by this way then it will create a serious panic for our nation in the future. We also know that, many study shows that, there has a high possibility to become a delinquent to a criminal. So we have to prevent it in the beginning. To prevent the increasing rate of delinquency we have to know what factors are responsible for increasing delinquency rate. The social bonding theory of delinquency shows the reason of being delinquent and it obtain high support in the western. The purpose of the study is justifying western knowledge in the context of Bangladesh. This research shows that in the context of Bangladesh attachment (to parents, peers, teachers and adult) is not responsible for delinquency. Commitment is moderately responsible for delinquency; social Involvement and belief are highly responsible for delinquency. And finally the four factors of measuring bonding concept shows that the strength is moderate but at present the rate of delinquent involvement is high, so it is moderately rejected in our country. This study has done over 91 respondents, which was selected through Systematic Random sampling method.