Internship report on Evaluation of Service Marketing of Apollo Hospitals Dhaka

In today’s World “Hospitalization” is the most emerging sector. It is the most growing sector than any other industry. It is an era that reflects medical and health care technological development as well as Economical Strength.

Bangladesh is a developing country of South Asia. It is continually trying to improve its economic condition with the help of its trade & commerce to keep pace with the world’s trend. For this, the role of Hospital Industry Sector is very important.

Apollo Hospitals Dhaka today is apparently the largest medical service provider in Bangladesh. It operates its function with an aim to accomplish two principal targets. Firstly, as with other commercial organizations, it operates in such a manner that it receives a good economic return on the investment. Nonetheless, secondly, it contributes significantly to the economic development of the country.

Apollo Hospitals Dhaka, in its operation, has to address a large number of patients throughout the country. It is therefore imperative to get to the patients to know their impression on the services of this important area. This encouraged the researcher to choose the topic of this Term Paper as “Evaluation of Service Marketing of Apollo Hospitals Dhaka”.
Apollo Hospitals Dhaka was borne out of a vision to provide a complete and one-stop healthcare solution to the people of Bangladesh. Opening its doors in 30 March 2005 and located at Plot# 81, Block# E, Bashundhara R/A, Dhaka-1229. This hospital is one of the largest private sector healthcare facilities in Bangladesh. With a capacity to house over 450 patients and established across a total covered area of over 400,000 Sft, the hospital has 11 state of the art operation theatres to cater to the needs of our varied patient base. 

All the departments of Apollo Hospitals Dhaka including cardiology, gynecology, orthopedic and pediatrics are staffed by the most experienced professional doctors in their respective fields. As an example, a glimpse at cardiology department would reveal that till date we have conducted over 2300 open heart surgeries and over 8300 angiograms and angioplasty operations. That’s over 12 heart related Surgeries per day alone since our inception.

With the technology and expertise, and with the support of our friendly staff, they strive each day to be the number one healthcare provider, not only within Bangladesh but within the Asia-Pacific region.

The hospital building is a purpose built facility, accommodating 450 beds in wards, cabins, emergency, ICUs, CCUs, ICCUs and other facilities. The hospital has 6 patient lifts, 2 visitors lift, and 1 VIP lift. They also have secured parking facilities for over 350 vehicles so that the visitors can have a peace of mind when they visit their dear and loved ones or when they come for medical checkups.
Apollo Hospital has 40 consultant rooms and a large number of departments to serve the patients with various ailments including Cardiac, Gynecology, Orthopedic, Neurology, pediatrics, internal medicine, A & E, Radiology, Laboratory, Nephrology, Physiotherapy, ENT, Ophthalmology, and Gastroenterology etc.