Assignment on Customer relationship management

The world has come full circle from selling to marketing and from sellers market to buyer’s market. During the last two decades, the emphasis has shifted from ‘Production’ to ‘Business Realization’. Today, the customer has the option to buy what he thinks he should and from whom, which he thinks is in his best interest.

Internship Report on SME Banking-Potential Actor in Economy from CRM Perspective

In present banking industry, SME financing is the spurring instrument to run on the financial sector. Short and Medium enterprises earlier considered as emerging vehicle of the economy now are on a flourishing trend with the favorable number of support from the banks as a financial intermediaries. SME financing is now constructing the economy building of the country with the major key role players of banking industry which will appear advanced in near future.