Deciding how to deal with the globalization of markets poses tough issues and choices for mangers. There are both external business forces, and internal organizational factors to consider. External business forces revolve around the interaction of industry drivers of globalization and the different ways a business can be global. Understanding this interaction is key to formulating the right global strategy. Internal organizational factors play a major role in determining how well a company can implement global strategy. This paper provides a systematic approach to developing and implementing a global strategy. Most managers have to face the increasing globalization of markets and competition. That fact requires each company to decide whether it must become a worldwide competitor to survive.
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