Assignment on Business Plan of Vision Advertising

Vision Advertising will offer marketing services to companies that are looking to employ outdoor advertising techniques as the cornerstone of their marketing program. It is estimated that in Year 1, over 250 outdoor displays will be organized for the companies. Outdoor advertising is quickly becoming a cost-effective method to reach a target audience. According to Communication research, outdoor ad-response rates currently averages between 35 to 45 percent. At the same time, the report noted that 40 to 60 percent of companies using indoor advertising.

The potential is there but so is the risk that the target customer will completely reject the advertising. Outdoor advertising itself is a Marketing which regarded as a science. There are effective strategies that will assure that the company will reach the greatest number of potential customers.

Vision Advertising will specialize in successful outdoor advertising campaigns. It will be a partnership business with an experienced work force searching & serving the companies that are interested in outdoor advertising.

Vision Advertising will design, build, test and display the all outdoor advertising campaign. It will also report the progress of the campaign in real-time to provide our customers maximum flexibility. At the end of the campaign, Vision will analyze its success in order to improve the firm’s future campaigns.