Assignment on Business Plan on Telecommunication

The Bangladesh Telecommunication Regulatory Commission (BTRC) has issued an invitation for proposals to establish, operate and maintain broadband wireless access services in Bangladesh. This document outlines Augere Wireless Broadband Bangladesh’s business plan in response to this invitation.
Augere has a vision of ‘broadband for all’. It means we aim to provide as many households and businesses as possible with the full internet experience: speed, reliability, reach, access and ease of use, boosting commerce and education in emerging markets. For Bangladesh, Augere is uniquely positioned to deliver a widely available, accessible and affordable WiMAX broadband service fully in line with the coverage targets specified by BTRC. Augere has exceptional expertise in the design, roll-out and delivery of telecoms networks in emerging markets- supported by – and with access to the resources of France Telecom.

There is considerable unmet demand for affordable broadband internet access in Bangladesh. Augere’s detailed market review shows that broadband penetration will reach nine per cent of the residential population by 2013 and 15 per cent by 2018. These projections are significantly greater than the subscriber targets required in the BTRC licenses and are similar to the levels of internet penetration that we’ve seen achieved in other Asian and African markets.

Customer benefits
With pre- and post-paid services, Augere will make sure the internet is available, affordable and accessible to the broadest possible range of households. We will guarantee:

· Availability through local partnerships and community access points;
· Affordability through multiple top-up card denominations and
· Accessibility by using small shops and consumer vendors as top-up card distribution points.
Augere will deliver these propositions with a unique brand that is bold, inclusive and exciting. These core brand values are relevant to the young and technologically-savvy Bangladeshis. But they will also serve to inspire other groups within the population to engage with the power of internet connectivity. We are confident that the strength of our proposition and the relevance of our brand will enable us to meet comfortably the BTRC’s subscriber and usage targets.
Benefits for Bangladesh
First and foremost is fast, reliable internet access. But Augere will bring five other substantial benefits to the country and its people.
Augere will:
· Support literacy development through innovative, broadband-enabled literacy programmes targeted towards the youth and women of Bangladesh.
· Transfer industry-leading knowledge from Augere’s highly experienced central management team to the local management team
· Create business opportunities through outsourcing of its support services.
· Share international learning from Augere’s WiMAX operations in other developing markets.
· Drive the development of local content through working with the leading search engines and the development of a local Internet infrastructure.
Why Augere?
Augere has the capabilities, experience, commitment and passion to deliver high quality WiMAX broadband rapidly in Bangladesh:
· Augere’s central management team has more than 150 years experience in the telecoms industry across all disciplines, including significant experience in emerging markets and broadband.
· Augere has a track record of delivering similar projects, including development of WiMAX networks in Pakistan and Uganda.
· Augere has completed an aggressive mobilisation programme so that roll-out of WiMAX broadband can be undertaken rapidly following the license award.
· Augere has entered into arrangements with Teleport and Aamra, which together will own 40% of the business. These partners are well known Bangladesh companies with extensive experience in the telecommunications sector. Together, they bring access to sales and distribution channels, network infrastructure and services and customer support.
· By combining Augere’s global WiMAX experience with Teleport’s and Aamra’s local telecoms and Information Technology expertise, the new operation will be able to roll-out its network and launch wireless broadband services rapidly throughout Bangladesh.
Augere’s skills and experience to deliver WiMAX broadband in Bangladesh are unparalleled. Augere will deliver to consumers a world-class broadband internet service offering access to all, irrespective of budget, and will provide many Bangladeshi consumers and businesses with the full internet experience for the first time.