Assignment on Marketing Mix for Competitive Advantage

Marketing program or plan is required to achieve the company’s desired objectives. The four ps of effective marketing min strategy was developed by McCarthy namely the four ps product price, promotion and place. Four ps consist of numerous decisions on the min of marketing tools to USE. International companies like NIVEA FOR MEN must decide how much to adopt their marketing strategy like Four PS to local and international conditions. of numerous decisions on the mix of marketing tools to use. International companies like NIVEA for MEN must decide how much to adopt their marketing strategy like four PS to local and international conditions. At ne extreme are companies that use a globally sundried marketing mix worldwide. In 1993, NIVEA for Men developed a fuller range of male skincare products. The producer like NIVEA FOR MEN adjust the marketing mix, to each jarget market since NIVEA FOR MEN in operating its business from 1993 it is well known about the four PS method of marketing mix. After developing four ps NIVEA FOR MEN and other companies are using the four ps as the pillar of marketing strategy. Marketing mix decisions must be made for influencing the trade channels as well as the final consumers.

Arranging an appropriate combination of the marketing mix four ps product, price, promotion and place companies, like NIVEA FOR MEN designe plan to meet needs of customers. In maintaining the competitive advantage in the grobal market. NIVEA FOR MEN is doing right duty properly executing and evaluating the marketing programs. Effective marketing mix is integral for the success of the companies such as NIVEA FOR MEN in maintaining competitive advantage.

Product : Product is one of the important element of four ps a Product that can be offered to a market to satisfy a want or demand, product is the important element of the marketing mix which coordinated decisions on product mines, product lines brand and packaging and labeling. In the primary stage companies like NIVEA FOR MEN is maintaining competitive advantage would be product development, the company can get advantage by the expansion of the product range. product may differ local and global area basis. NIVEA FOR MEN can produce a regional version of its product such as a western european virsion and getting a competitive advantage.