Keeping pace with the global changes, the banking sector of this country has been undergoing a remarkable change during the last couple of years. Now banking sectors are facing huge competition due to a large number of players in this sector. As a result every bank is trying to attract its customer by providing a wide range of value added services and also by the way in which it can make its customer loyal. Corporate Social Responsibility (CSR) is such a way in which corporate house can make customer loyal to it. As CSR is now a buzzword in the corporate arena it is very important topic to research. Understanding its importance United Commercial Bank Limited (UCBL) is much more concern about CSR. The bank spends huge amount of money every year for social purposes. The CSR activity of UCBL covers education, health, environment, humanity and so on. The vision of the bank is not only to maximize profit but also to do social services. The topic of this report is Corporate Social Responsibility of United Commercial Bank Limited (UCBL) - comparative analysis with Dutch-Bangla Bank Limited (DBBL). The major reason for electing this topic is to find out the areas of Corporate Social Responsibility of UCBL & how it impacts the overall performance of the bank and to compare those activities with Dutch-Bangla Bank Limited which is the highest CSR expenditure private bank in Bangladesh. Throughout this study I have tried to show the nature of CSR, logical arguments why CSR is essential and some arguments against it. In this paper I have also tried to show the CSR activities of UCBL and comparative analysis of CSR activities of UCBL with Dutch Bangla Bank Ltd (DBBL). In doing comparison I have found out that spending money in CSR areas for UCBL is much lower than comparative bank DBBL. At last some recommendations for UCBL for to do something more in this arena.
In the contemporary globally competitive market companies must portray themselves as socially responsible companies. Through globalization companies pursue growth and active involvement in socially beneficial programs provides competitive advantages to the company in pursuing such goals. Companies operating in multiple nations are often required to play a significant role in social issues of the respective nations, otherwise government regulations, environmental restrictions, labor exploitation issues and more can cost companies millions of dollars. Under these circumstances, Corporate Social Responsibility (CSR) can increase both long term profitability and sustainability of the company as well as enhance the reputation of the organization. A coherent CSR strategy, based on integrity, sound values and a long-term approach, offers clear business benefits to companies and a positive contribution to the well-being of society. The last three decades have seen a mounting pressure on companies to engage in CSR. Among most global companies, some simply view CSR as a costly hindrance, while a few have managed to use CSR methodologies as a strategic tactic to obtain public support for their presence in the global markets. Nowadays, business organizations across the globe design and implement a range of CSR strategies, while at the same time they are being rated and ranked by a number of independent agencies. In fact, prior studies have found evidence that independent company rating and ranking schemes can significantly influence the behavior of consumers, sell-side analysts and investors as well as the organizations being rated. Nevertheless, this helps the companies to sustain a competitive advantage by using their social contributions.
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In the contemporary globally competitive market companies must portray themselves as socially responsible companies. Through globalization companies pursue growth and active involvement in socially beneficial programs provides competitive advantages to the company in pursuing such goals. Companies operating in multiple nations are often required to play a significant role in social issues of the respective nations, otherwise government regulations, environmental restrictions, labor exploitation issues and more can cost companies millions of dollars. Under these circumstances, Corporate Social Responsibility (CSR) can increase both long term profitability and sustainability of the company as well as enhance the reputation of the organization. A coherent CSR strategy, based on integrity, sound values and a long-term approach, offers clear business benefits to companies and a positive contribution to the well-being of society. The last three decades have seen a mounting pressure on companies to engage in CSR. Among most global companies, some simply view CSR as a costly hindrance, while a few have managed to use CSR methodologies as a strategic tactic to obtain public support for their presence in the global markets. Nowadays, business organizations across the globe design and implement a range of CSR strategies, while at the same time they are being rated and ranked by a number of independent agencies. In fact, prior studies have found evidence that independent company rating and ranking schemes can significantly influence the behavior of consumers, sell-side analysts and investors as well as the organizations being rated. Nevertheless, this helps the companies to sustain a competitive advantage by using their social contributions.
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