Keeping pace with the global changes, the banking sector of this country has been undergoing a remarkable change during the last couple of years. Now banking sectors are facing huge competition due to a large number of players in this sector. As a result every bank is trying to attract its customer by providing a wide range of value added services and also by the way in which it can make its customer loyal. Corporate Social Responsibility (CSR) is such a way in which corporate house can make customer loyal to it. As CSR is now a buzzword in the corporate arena it is very important topic to research. Understanding its importance United Commercial Bank Limited (UCBL) is much more concern about CSR.
Advertisement
