3G Marketing Plan for Execution And Implementation In Context Of GrameenPhone

A market plan is crafted for launching 3G 3rd generations for a telecommunication in Bangladesh. The market plan is to outline.

3G is aimed to cater hasty development and progress with its sound strategy and planning including marketing tactics, objectives, and strategies for the organization. To effectively setup the organization the above-mentioned functions need to be instituted flawlessly to forge a solid pillar for the foundation and future operations.

3G will provide its technology to Grameenphone operator as it is one of the most progressive operator 3G will launch its new service with exciting features. The service will be featured with superior and modern multimedia technology. 3G will project its image as leading edge technology of the country to position those people who are looking for the best and the price would be set accordingly. The organization also looks for sound advertising and distribution strategy to effectively utilize its resources. The organization forecast itself as one of the leading organization in the country with new range of services with new aspects.

On November 28, 1996 Grameenphone got the license to start its operations in Bangladesh given by the Ministry of post and Telecommunication. On the March 26, 1997 launched its services and started its activities.

Grameenphone had already invested BDT 15,260 crore to build the country’s best network since 1997. 98% of the country is under Grameenphone’s network reach. Grameenphone is one of the largest taxpayers and had contributed BDT 16,600 crore in direct and indirect tax through out its whole operation.

Grameenphone has the largest cellular network in the country supported by 12,000 base stations in more than 6000 locations.

Grameenphone was first operator to start up the pre-paid mobile service in September 1999. 24 hours call center to support its customers for information and resolving their problem with their service was introduced. Grameenphone also starts providing value-added services such as VMS, SMS, fax and data transmission services, international roaming service, WAP, SMS-based push-pull services, EDGE, personal ring back tone and many other products and services.

Grameenphone’s network is equipped with EDGE/GPRS services which allow the customers to use hi-speed Internet through out the country. Currently 3 million users are using the EDGE/GPRS service.

In the last year Grameenphone almost doubled its subscriber base. By the end of 2009 Grameenphone reached to 23.26 million customers.

Grameenphone always believed in after sales service. To provide the after sales service 600 Gp service desks were opened in all upazilas of 61 districts.

Grameenphone created 4500 full time and temporary employments and 150,000 are directly dependant on Grameenphone for their livelihood.