This report is based on job experience of three months at Grameenphone Ltd. the leading telecommunication network provider in Bangladesh. The report is divided into two parts- the organization part and the project part. The organization part discusses the mission, purpose, organization structure and the basic business activities of Grameenphone. Grameenphone started their business approximately 8 years back. In the project I try to highlight the importance of telecommunication business through proper customer satisfaction and telemarketing to improve customer involvement with Grameenphone. So to increase telemarketing in this business GP can use MIS for its continuous improvement of service and retention of customer satisfaction.
GrameenPhone is the leading Cellular Net Provider in Bangladesh. GrameenPhone started their business approximately 8 years. GrameenPhone is operating in the market for long time. During this time GrameenPhone went for different types of mergers as well as acquisitions. They gained success from the very beginning of their operation and were capable enough to hold the success year after year. GrameenPhone main competitors are AKTEL, BANGLA LINK, CITYCELL and TELETALK. One of the strongest sides of GrameenPhone is its customer’s service and management ship.
Grameenphone believes in service, a service that leads to good business and good development. Telephony helps people work together, raising their productivity. This gain in productivity is development, which in turn enables them to afford a telephone service, generating a good business. Thus development and business go together. The objectives of this study:
To analyse long term customer management ship results.
To have an overview of market position and market share.
To have an overview of the Technology used.
To determine how Grameenphone is promoting their new services to their subscribers through tele-marketing.
To determine how they are motivating their customers to take their different services in tele-communication.
To determine Grameenphone cost advantages for telemarketing using through own infrastructure.
To determine the way of positioning their products among the existing subscribers.
To determine their customer retention policy.
Effects of tele-marketing in revenue generation.
Analyzing their strategy of subscriber’s attitude changing towards company.
GrameenPhone is the leading Cellular Net Provider in Bangladesh. GrameenPhone started their business approximately 8 years. GrameenPhone is operating in the market for long time. During this time GrameenPhone went for different types of mergers as well as acquisitions. They gained success from the very beginning of their operation and were capable enough to hold the success year after year. GrameenPhone main competitors are AKTEL, BANGLA LINK, CITYCELL and TELETALK. One of the strongest sides of GrameenPhone is its customer’s service and management ship.
Grameenphone believes in service, a service that leads to good business and good development. Telephony helps people work together, raising their productivity. This gain in productivity is development, which in turn enables them to afford a telephone service, generating a good business. Thus development and business go together. The objectives of this study:
To analyse long term customer management ship results.
To have an overview of market position and market share.
To have an overview of the Technology used.
To determine how Grameenphone is promoting their new services to their subscribers through tele-marketing.
To determine how they are motivating their customers to take their different services in tele-communication.
To determine Grameenphone cost advantages for telemarketing using through own infrastructure.
To determine the way of positioning their products among the existing subscribers.
To determine their customer retention policy.
Effects of tele-marketing in revenue generation.
Analyzing their strategy of subscriber’s attitude changing towards company.
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