The main focus of my report is to understand and describe the various tools of marketing used in newspaper industry as well as the newspaper industry. To do so I have selected Prothom Alo, as it is the number one daily (in terms of circulation) of our country. My report will also cover the marketing problems of Prothom Alo. In our country prothom alo has created a new buzz in media industry in terms of marketing strategy. Their unique way of doing business made the whole media industry to think in a new way. My initiative will be to trace down the strategies and learn from those for my future life.
The primary objective of the study is to identify and describe the use of various elements of marketing mix in the newspaper industry of Bangladesh through focusing the marketing practices of the highest circulated newspaper, Prothom Alo. This report has been carried out with the following specific objectives:
The primary objective of the study is to identify and describe the use of various elements of marketing mix in the newspaper industry of Bangladesh through focusing the marketing practices of the highest circulated newspaper, Prothom Alo. This report has been carried out with the following specific objectives: