Thesis on Pricing Strategy Analysis of Vegetable Seeds- A Study on Lal Teer Seed Limited
The seed industry in Bangladesh comprises of both public and private sector initiatives. Government agencies involved in this sector include Bangladesh Agricultural Development Corporation (BADC), Bangladesh Agricultural Research institute (BARI), Bangladesh Rice Research Institute (BRRI), Bangladesh Jute Research Institute (BJRI), and Department of Agriculture Extension (DAE). The Government has recently given the seed sector a “priority” status. In the private sector, there are more than 100 companies involved, with over 5000 registered seed dealers operating across the country. The recent expansion of the private sector seed companies has resulted in the engagement of thousands of contract farmers into the formal seed production chain, leading to improved livelihoods amongst the rural community.