The impacts of satellite TV channels in different societies are valued by scholars and researchers in various dimensions. The critical scholars are worried about the growing technological dependence of the developing countries on foreign telecasting companies and the capacity of satellite programs to influence the culture of a country. Since inception, satellite transmission in Bangladesh has been broadening its territories and more and more people have been coming under its purview. Data found in the study indicated several behavioral changes among the audience(s). Interaction pattern and social values among the children, youths and old are taking new shape by the influence of satellite channels' exposure to the urban people. Duration of viewing TV by audience has been increasing after the inception of satellite cable connection and BTV with its credibility crisis has been falling to attract satellite channel viewers.
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