Marketing Plan of Limmex Solar Power Energy

Bangladesh's energy infrastructure is quite small, insufficient and poorly managed. The per capita energy consumption in Bangladesh is one of the lowest (136 kHz) in the world. Noncommercial energy sources, such as wood, animal wastes, and crop residues, are estimated to account for over half of the country's energy consumption. Bangladesh has small reserves of oil and coal, but very large natural gas resources. Commercial energy consumption is mostly natural gas (around 66%), followed by oil, hydropower and coal. So it is very urgent we need to find out alternative source of power generation system in Bangladesh to meet the present electric power crisis of Bangladesh. Solar energy promises to be a major source of energy in Bangladesh.

Rapid industrialization, urbanization, high population growth, increased food production; rising standards of living etc. all place inevitable demand on the energy sector. On the supply side, gas reserve in Bangladesh is rapidly shrinking and most of the existing power plants are beyond their design lifetimes. Limmex Bangladesh is committed to meet this challenge and provide alternative source power that will help the country at great extent. Our main aim is to Increase access to solar energy systems nationwide by rapidly expanding the number of locations. The business will install, maintain, and repair solar power systems. The business will concentrate on providing solar energy to the un-electrified homes in Bangladesh. This paper is such a communication tool that contains the overall process of our marketing campaign. Our main effort is to convince the country to use the alternative source of power that will minimize pressure of existing power plant to turn the recent electric power crisis of Bangladesh into the further development excellence.


Bangladesh, being one of the least developed countries of the world, has electricity coverage for only 35% of the land. Moreover, at present Bangladesh can only supply 70% of the total power demand. 86% of the total numbers of power plants are operated by natural gas, 6% by coal, 4% by hydro power and 4% by oil, which imparts highest risk of severe environmental pollution. In modern days of global warming, every country around the world is highly concerned about environmental pollution reduction and green energy. Implementation of Solar Photovoltaic Technology in power generation can significantly decrease environment pollution in terms of Green House Gas (GHG) emissions.

Only 35% of the total population is under power supply coverage. Yet national production delivery hardly meets about 60% of the suppressed national demand. DESA and DESCO demand more than 1,800MW, while the Rural Electrification Board (REB) seeks 2,200MW and PDB itself needs another 1,500MW. It means that the real load-shedding is around 2,200MW.The PDB officially puts the present demand at 4,400MW. If there was no gas supply problem, PDB could have ensured up to 4,200MW power and minimize the crisis by handling only 200MW load-shedding.

Bangladesh is facing an acute shortage of energy. The present capacity-limited gas production cannot simultaneously meet both domestic gas requirements and support electricity generation for domestic and industrial purposes. The rationing of gas supply to the fertilizer factories is going to affect the agricultural output. With load shedding across the country, industrial sector is adversely affected, with the consequence of reduced volume of industrial output and diminished export earnings.

Only 35 per cent of the population is somehow covered by electric supply through national grid. Even with such lower percentage coverage, the national power requirement is around 6000MW; whereas present generation capacity is only 3,800MW. This shortfall necessitates load shedding.

The Power Division of the Ministry of Power, Energy and Mineral Resources of Bangladesh on 15 September 2009 had depicted a gloomy picture of country’s energy situation and advocated urgent actions.

The Power Division had also proposed that no gas supply should be given to gas-fired power plants after 2012, in order to conserve diminishing gas reserve for domestic use only. To remedy the situation, the country has negotiated a deal with India to import 100 MW of power (Energy Bangla, 10 September, 2009).

The Government has also negotiated with private companies renting power plants on a temporary basis and buying power at higher rates. The whole situation borders on national energy crisis management.

Solar Energy demand in Bangladesh is around 100 MW and will grow to near 800 MW by 2020

From this Above Statistical fact we can easily understand the necessity of solar power energy in Bangladesh. Limmex is committed to meet this necessity in quickest possible of time.