Existing brands are taking a keen interest in the global Muslim consumer segment. It’s the new ‘growth opportunity’ for brands to capitalize on. Rightfully so, given the purchasing power and need for brands in this segment.
So how can an existing brand establish itself to this segment?
The brand owners can develop a strong brand based on the ethics and values important to this consumer. This is where the fundamental difference, in creating a brand for the Muslim community, vis a vis brand development for other consumer segments comes in.
So how can an existing brand establish itself to this segment?
The brand owners can develop a strong brand based on the ethics and values important to this consumer. This is where the fundamental difference, in creating a brand for the Muslim community, vis a vis brand development for other consumer segments comes in.